Wedding Welcome Packet
*Please note: this is an older post, and since then I’ve decided not to send these out anymore in favor of a different approach. But I’m keeping this post up because I still think this is a great idea and will definitely impress your clients! For more info on what I do now, read through to the bottom :)
I’ve been working on putting together a branded Wedding Welcome Packet for some time now, and I am really liking the finished product! It’s a nice “thank you” gift and packet of information that I’m sending to all the couples who book me for their wedding. If you’re a photographer and want to know about it, I’ll tell you more about each part.
Folder
The folder I use to hold all of the materials is from Kraft & Jute, stamped with my logo. I have printed out a welcome letter, a sample wedding day timeline (I designed myself) and a copy of my studio policies. My business cards are the Luxe Business Cards from Moo.com.
Design Aglow Templates
The Lume Photography Look Book highlights the products I carry, features and prices. I designed it using Design Aglow‘s Modern Minimalist Studio Look Book & Product Catalog, and Wedding Collections Price Menu templates. It was printed by ProDpi on their smooth matte press paper, one of my favorites, as an 8.5×11 booklet. I also designed The Bride’s Guide to Wedding Day Beauty that’s included in their awesome Modern Minimalist Welcome Packet templates. They are press printed accordion cards by Prodpi on smooth matte paper. I love the way it feels :)
*As of 2022, Design Aglow closed it’s doors. So these templates are no longer available to purchase. But, I HIGHLY recommend using Canva for designing now! Their editor is intuitive and the best around, and they offer limitless design templates. You can even purchase ready-made templates that are compatible with Canva through designers (I recommend looking on Etsy or Creative Market).
Pocket Wedding Planner
I love the little Pocket Wedding Planner accordion book template that comes with the Modern Minimalist Wedding Welcome Packet from Design Aglow. It’s a great gift for the bride-to-be! I had them made by ProDpi.
*Again, Design Aglow is no longer open. And Pro Dpi no longer offers Accordion Minis. But you can find templates online for wedding planning checklists, and then use Miller’s Lab’s online designer to make your own Accordion Minis!
Custom Logo Stamps
I had these custom stamps made by Simon’s Stamps and am pretty impressed with the quality. The ink I use is an archival ink pad I picked up at Michael’s, and I found this vintage stamp holder on Etsy. I got three different sized stamps, and use them on all sorts of my packaging and correspondence, including the folders (from Kraft & Jute – no longer in business), and these cute little blank notebooks I give as gifts to the couple. I bought them on Etsy as well.
Unique Box To Wrap It Up
The box I packaged everything up in was from Kraft & Jute – and they are no longer in business, which is a total bummer. If I were still making these I would probably just box it up in a nice mailer box from Etsy or Uline.

My Current Workflow
If you’re interested to know why I stopped sending out these wedding welcome packets, I’ll tell you all about it! A few years ago I started using Honeybook for my client management, among many other things. These are some of the main things I find it super awesome at:
- Collecting and tracking leads
- Automated workflows
- Taking payments and keeping track of my financials
- Scheduling phone calls and zoom meetings
- Creating beautiful, interactive brochures and proposals
As Honeybook has advanced in technology and what it can do, I’ve switched to an almost entirely digital workflow. Now, when I get a wedding lead, I send a proposal with Honeybook that’s like a virtual wedding guide and pricing info. Couples can build their package and see a running total, book me, sign a contract, and schedule a call or video meeting with me. After they book, I send them a “virtual” wedding welcome packet. This saves me time and gets it in their hands a lot faster. Now, instead of a printed welcome packet, I buy each of my couples a custom gift.
If you’re interested in checking out Honeybook for yourself, you can use this link and get 30% off!
I’m Andrea.
I’ve been walking this path as a wedding & elopement photographer for over a decade. Learning. Unlearning. Making mistakes. Finding my rhythm. Building a business that feels true to who I am. I offer mentoring for photographers who are craving more alignment, more soul in their work, and more clarity in how they show up.
This work isn’t just about the technical. It’s about energy, presence, and holding space—for others and for yourself.
Thank you
Do you mind sharing what your sample wedding day timeline looks like? Thank you!!
Hi Rychelle! Great idea! I’ll make a blog post about it and have it up sometime this week!
Just posted on the blog!
So so Beautiful! You just sealed the deal for me on these welcome paCkets from design aglow. I have been eyeing them for a while. Quick question: what do you put the folders in to mail them out to clients? Do you use mailers or boxes from the post office Or is there something else That works Better for you? Thanks again!
Hi Sarah! Thanks for your comment! To answer your question: I wrap them in brown parcel paper and mail them out! :)
girl! i was just looking for welcome pack inspiration on pinterest and yours really stole my heart! I need something similar!! Thanks for taking the time to show in detail what’s inside <3 see you around on instagram!
Isis! That’s so awesome!
Hi!
Great info!
The stamps are a nice touch, and I’m glad I finally found someone to do folders!
Do you give this to potential clients or only to brides that have booked?
Jeff
Hi Jeff! Thanks for your comment! This is the package I send to clients when they book. I have a separate folder for potential clients that has just some basic info in it- but I do use the same folders! ;)
Awesome presentation. Everything look fantastic. Thanks for sharing with us photographers!
You are so welcome! Best success to you in your journey!
I loved this. So informative. What a beautiful welcome packet!!
Thanks so much!
This here is legit. Has inspired me to step my branding game up BIG time!
Lol! I can say it’s definitely worth it!
This is amazing! I’ve been working on doing this for a long time now!
Totally worth it!!!
WOOOOOW. OMG love love love. I want it all! You’re amazing for sharing:)
Thanks! It means a lot!
Thank you SO MUCH for this! On my to-do list today was literally to find a great wedding welcome packet template and you’ve been so informative and helpful! And your presentation is INCREDIBLE! You, my friend, are my welcome packet guru. Thank you so much!
Well thank you! And, you’re welcome!
wowzah, love the style! its very natural :-)
Thank you so much!